BITM 2026

The Bhutan International Travel Mart (BITM) is the Kingdom's inaugural travel trade event, a transformative gathering that places Bhutan at the centre of the global tourism conversation. Inspired by the world's leading travel trade shows, BITM is built for Bhutan's unique philosophy: quality over quantity, meaning over momentum. Over three extraordinary days at Zhichenkhar in Thimphu, Bhutan opens its doors to the world's travel industry: tour operators, destination managers, hotel groups, airlines, luxury travel specialists, and government tourism boards. The event aims to facilitate meaningful B2B interactions, foster long-term partnerships, and showcase Bhutan's unique tourism offerings rooted in regenerative, sustainability, authenticity, and high-value experiences. BITM will bring together 30+ countries represented, 200+ exhibitors & destinations, and 600+ travel professionals for 3 days of engagement.